How to make fans feel like they are part of the artist’s story, while increasing market validation, sales, and social numbers?
Involving fans in an experience that will give them something to talk about and share.
Over the course of one month, we coordinated a month of marketing built around the artist and introduced various creative media forms to curate culture. Essentially, we hijacked this artist’s social media outlets for a month with the intention of weaving a narrative for people to care about.
With this client we:
Hosted a promotional music show with the artist in Boston, MA.
Released a collaborative product, with % proceeds to charity.
Ran fan-gating contests utilizing the artist to increase social numbers.
Established a Soundcloud and release 1 original track, 1 mix, and 5 remixes made by artists from around the world
We created shirts with a design that would later become an icon for repetition in our series.