Problem:

  • How to make fans feel like they are part of the artist’s story, while increasing market validation, sales, and social numbers?

our solution:

  • Involving fans in an experience that will give them something to talk about and share.

 
 

Over the course of one month, we coordinated a month of marketing built around the artist and introduced various creative media forms to curate culture. Essentially, we hijacked this artist’s social media outlets for a month with the intention of weaving a narrative for people to care about.

 

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With this client we:

  • Hosted a promotional music show with the artist in Boston, MA.

  • Released a collaborative product, with % proceeds to charity.

  • Ran fan-gating contests utilizing the artist to increase social numbers.

  • Established a Soundcloud and release 1 original track, 1 mix, and 5 remixes made by artists from around the world


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We created shirts with a design that would later become an icon for repetition in our series.


THE RESULTS

$0

ad spend

2,300

fans in 5 days

200K

avg PLAYS PER TRACK

+1M

total PLAYS